We did summarize the main content from one of our favorite books named " Building Your Personal Brand" of Yamamoto Hide Yuki. We also ran a cozy sharing workshop online about this topic in the beginning of September 2021 with good feedback about " Practical and Simple" ways to apply. We hope you also find it useful and can try somewhere in your needed improvement parts . The key point of all self-building skills is PERSISTENCE. Thus, we all get our goals as long as we are sticking to our plan well. So....
Personal Brand is the combination of how you SEE YOUSELF and how OTHERS SEE YOU. The compulsory factor of building your brand is your confidence. You must believe that "You are a brand - and you are the CEO of your own life. "
After defining clearly purpose ( answering question WHY) , we are moving forward confidently to the next steps by building your own "Personal Brand House" .Now take a pencil and start to break down the steps and practice.
Step 1: Setting your IDEAL YOU
( the rooftop of the house)
In this blog, We focus on IDEAL YOU in the working place .However, In the reality, you might set your IDEAL YOU in different fields. Just remember to LIMIT your marketplace when you do this step.
Based on our experience, this structure " Talking about@@ ( your special industry ) means (your name)" is really helpful to visualize yourself easily in the future. For instance, talking about building personal branding in Japan means Yamamoto Hide Yuki ( the author we are following in this topic). He has succeeded in changing thousands of people's image for years. And you will be the next if you take a serious move in his instruction book. We are still following and learning from him much.
Step 2: Defining what are missing today
( the 2nd and the 1st layer of the house)
+ The 2nd layer of the house ( how others see you ) = get feedback + set emotional value.
In this step, we recommend you to seek feedback from the working place by asking 5 people you trust to listen to ; maybe that's your boss, your close co-workers or your clients. This 360 feedback is often used as a benchmark within the employee's development plan.
After getting 360 feedback, you start to set up the expectation that you want others think about you ( emotionally ). For instance, from our side, customers will be surprised to hear an updating news about our own project ; or They will be excited when we intend to launch a new workshop. That's all the motivation we need so far.
+ The 1st layer of the house ( how you see you ) = S.W.O.T yourself +build your rational values
In this step, you start to find your strengths, weaknesses and understand more your opportunities and threats in the your own marketplace. You can follow the analysis from this website to start your own SWOT (https://appfluence.com/productivity/the-ultimate-guide-to-swot-analysis-in-2021/). After doing this step, it's easier for you to fulfill your 1st layer where contains your Achievement, your knowledge and skills.
Just remember that Communication skill is always a must when you decide to improve your skills because it helps you understand people better and create clarity of thoughts and expression. It's not only important to remove misunderstanding in business, but also in the real life. We recommend you to take it as the first essential skill to improve.
Step 3: Actions (Plan - Do - Check - Act )
As we already mentioned, PERSISTENCE will be a key step to walk your dream. If you just start with the house drawing part, it's still just a draft. We encourage you to break down your plan by setting PDCA ( PLAN - DO - CHECK - ACT ) from daily tasks to weekly and monthly tasks. After a year, you will be surprised with your new transformation. One more time, stick to plan and follow up :)
Let's move to the final part " shining your personal brand".
Among listed things in your "personal brand house", you choose your Unique Selling Point (USP) to approach the market and get more attention from people. It depends on your proceeding timeline. We put an exercise here in 3 years where you can plant your main" keyword" in people's mind.
To use your USP effectively, we recommend you to start from online social networks by:
- Making daily posting and keep it positive on your social media ( Instagram...)
- Creating or share the engaged contents in your working connections ( Linkedin..)
Let people know your special talent by offering small support around in your community.
We believe that you can find more ways to shine yourself like a diamond :) Keep it up and stay positive. Better days are on their ways.
Here's a small talk from Brian Tracy about Personal Brand https://youtu.be/s3B7OeEHGRo
You can read and get more useful information on his site.
Thanks for reading all our guidelines so far.See you in other Personal Growth Sessions.
Please find our UPCOMING WORKSHOPS here --->https://www.elelandenglish.com/blank
Comments